Brand tools
Templates and Resources
From letterhead to social graphics, these resources make it easy to create on-brand materials quickly and consistently.
Brand Camp Trainings
Faculty, staff and students can learn about our brand strategy, visual and verbal identity, and how to bring it all to life through Brand Camp Zoom Trainings and Open Office Hours.
Brand Camp Zoom Trainings:
Open Office Hours:
Common Tools
These templates provide ready-made, on-brand solutions for common use cases — from designing graphics to setting up websites — so you can work faster while keeping every detail consistent with the University’s identity.
The University maintains a contract with Dupli as the University’s exclusive standard and digital stationary provider. Stationery can be ordered using the Workday UR Procurement (P2P) system and creating a catalog requisition.
The Dupli catalog also has a feature to request and retrieve quotes.
Questions on how to create a catalog requisition or request or retrieve quotes from Dupli can be directed to the Procurement Service Center at 585-275-2012.
Email is one of the most common ways people experience the University of Rochester brand. Consistent email signatures present a polished, unified identity across thousands of daily communications.
Following the University’s signature format:
- Ensures that important information (your name, role, contact details) is clear and accessible
- Prevents inconsistent or distracting designs from diluting the brand
- Builds recognition of the University in every message sent
Copy and paste this template into your email client, and customize with your personal information:
Your Name
Your Title
Your Area of the University
Phone: (555) 555-5555
To help represent the University with consistency and pride, we’ve created brand-aligned Zoom backgrounds. These designs showcase our updated visual identity and are available for you to use in virtual settings.
Download virtual background 1
Download virtual background 2
Download virtual background 3
Download virtual background 4
Download virtual background 5
Download virtual background 6
We’ve developed brand-aligned PowerPoint templates to ensure presentations reflect the University’s refreshed identity. These templates provide a polished, consistent look and are ready for you to customize.
Download template 1: Use for internal presentations
Download template 2: Use for informational presentations
Download template 3: Use for external presentations
Download template 4: Use for project briefs and detailed presentations
We’ve created a series of LinkedIn header images that reflect the refreshed University of Rochester brand, giving faculty, staff, and students a polished way to showcase their connection to the University.
Download LinkedIn header 1
Download LinkedIn header 2
Download LinkedIn header 3
Download LinkedIn header 4
Download LinkedIn header 5
The University’s official website template — built on the Rochester Core WordPress theme — provides a flexible, accessible, and brand-aligned foundation for building University sites. It comes pre-loaded with University colors, typography, and design components so you don’t need to reinvent the wheel every time a new site is created.
Using the website template ensures that:
- Every University site meets accessibility standards and is usable across devices
- Branding is consistent, strengthening recognition across the University’s digital footprint
- Content managers can focus on quality content instead of technical setup
- Updates and enhancements flow to all sites, so you benefit from ongoing improvements without extra work
To learn more about features, training, and support, visit the Rochester Core resource center
The University’s editorial style guide is our reference for grammar, spelling, punctuation, and usage across all written communications. It covers everything from capitalization and titles to Rochester-specific language conventions, ensuring we all sound like one University.
Following the style guide helps us:
- Maintain a consistent voice across publications, websites, and digital channels
- Avoid errors or inconsistencies that can distract from our message
- Reinforce trust and professionalism with external audiences
- Navigate University-specific nuances, such as how to list academic programs, campus buildings, or alumni names
- Whether you’re drafting a press release, writing web copy, or preparing a donor letter, the style guide is your go-to resource for keeping language clear, consistent, and true to the Rochester brand.
Marq is the University’s self-service brand management platform that lets you build print-ready materials and social media graphics without needing advanced design skills. Pre-loaded with University brand templates, fonts, and colors, Marq ensures every flyer, brochure, and social media post looks consistent and professional.
Using Marq helps maintain a unified visual identity across campus while saving time and cost. By starting with pre-approved templates, you can focus on content instead of formatting — and know your work will always be on brand.
Design Inspiration
Looking to put these templates in action? Review design inspiration and examples of the University of Rochester brand in a range of applications.