Our shared story
Ever wonder. Ever better.
The University of Rochester’s refreshed brand is designed to clarify and amplify what we stand for, how we are distinct, and why our audiences should collaborate with, choose, and champion us. Explore tools, resources, and inspiration to bring our story to life with consistency across every touchpoint.
One brand. One story. One University.
Every word, design, and interaction shapes how the world experiences URochester. Use the resources found in these brand standards to bring to life the “wonderful combinations” across the University’s brand strategy, verbal identity, and visual identity, so that together we share one story that is unmistakably ours.
Strategy
Explore our purpose, pillars, personality, and promise to see what guides the URochester brand.
Visual identity
Access logos, colors, typography, and design elements that shape how we look and feel.
Architecture
Learn how schools, institutes, centers, and programs connect under our One University approach.
Inspiration
See our URochester brand in action, in campaigns, collateral and across channels.
Shaping a better future
As a world-leading research institution, the University of Rochester is where curiosity and creativity connect to spark wonder in us all. From humanities to healthcare, business to education, and music to engineering, we advance ideas across disciplines to move people forward.
Popular Resources
Logos
Access University logos in approved formats, along with usage guidance to ensure consistency.
Templates
Download easy-to-use tools and templates to create brand-aligned materials like PPT slides, Zoom backgrounds and more.
Marq
Request access to our brand management platform that empowers users to create and customize on-brand content quickly.
Contact Us
Learn more about URochester’s brand strategy, including our validation process, brand standards, templates and tools, and how to partner to bring our refreshed brand to life.