Visual identity
Logos
Our logos are the most visible symbols of the URochester brand. Access official files and usage guidelines to ensure the mark is applied consistently across every channel.
Guidelines For Using the University Logos
The University of Rochester logos are more than graphics — they represent the University’s reputation and must always be applied with care. Consistent use across every channel reinforces recognition, builds trust, and strengthens our story.
Follow these principles when using the University logos:
Do:
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Use only the official University of Rochester and URochester logo files.
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Keep clear space around the logo so it has room to stand out.
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Select the correct file format for your project (EPS for print, PNG for digital, JPG for basic applications).
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Place the logo on backgrounds that provide enough contrast for legibility.
Don’t:
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Stretch, skew, crop, or rotate the logo.
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Change the logo colors or apply gradients, shadows, or effects.
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Place the logo inside another shape or graphic.
Primary Logo
The primary logo represents URochester across the majority of communications. Download approved versions and follow sizing and placement guidelines to ensure consistency.
Secondary Logo
Secondary logo configurations provide flexibility for specific contexts. These include horizontal layouts and simplified marks for limited-space applications. Use only the approved versions provided here.
Contact Us
For access to additional assets and guidelines, please reach out to the University Marketing & Communications Brand Marketing team.