Visual identity
Typography is more than letters on a page — it’s how our brand speaks visually. By using our typefaces with clarity and consistency, we create communications that are distinctive, professional, and easy to read.
Our brand fonts bring clarity, personality, and versatility to our communications. Used consistently, they help reinforce our distinction across all platforms.
Contact the Brand Marketing team for tips on how to use these fonts on digital and print applications.
Inter Variable is a modern sans-serif typeface that brings an approachable, contemporary feel—making it especially well-suited for student-focused communications, digital platforms, and informal materials. Its wide range of weights and styles offers strong flexibility across formats.
Ivy Presto is a refined serif typeface that adds a sense of tradition and elegance to University materials. It is ideal for more formal communications, such as print publications, ceremonial content, or donor materials. Together, Inter Variable and Ivy Presto offer a balanced system that feels both approachable and sophisticated.
When our primary brand fonts aren’t available, these are the recommended alternatives. They help maintain a consistent look and feel.
When Inter Variable is not available, use Aptos as an alternative font.
When Ivy Presto is not available, use Georgia as an alternative font.
Our web typography uses a fluid scale that adapts smoothly between mobile and desktop. Each size is defined in REM units for development, while pixel values are included as a reference for design tools like Figma. With set minimum and maximum sizes, everything in between scales proportionally—ensuring our type stays consistent, accessible, and easy to work with across platforms.
Regular (400) Semibold (600) Bold (700) | Black (900)
2.875rem | 46px
2.375rem | 38px
1.875rem | 30px
1.625rem | 26px
1.5rem | 24px
1.375rem | 22px
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Eyebrow
1.5rem | 24px
Lead Paragraph
1.375rem | 22px
Attribution
1.25rem | 20px
Paragraph
1.125rem | 18px
1.125rem | 18px
Caption
1rem | 16px
Overline
1.125rem | 18px
Menu Link
1rem | 16px
2.375rem | 38px
2rem | 32px
1.75rem | 28px
1.5rem | 24px
1.375rem | 22px
1.25rem | 20px
___
Eyebrow
1.375rem | 22px
Lead Paragraph
1.25rem | 20px
Attribution
1.125rem | 18px
Paragraph
1rem | 16px
1rem | 16px
Caption
0.875rem | 14px
Overline
1rem | 16px
Menu Link
0.875rem | 14px
Ivy Presto Text is reserved for Heading 1 and Heading 2 only, where its bold weight creates maximum impact. Limiting use to these levels helps preserve legibility and ensures the serif style is used intentionally rather than over-applied.
Bold (700)
2.875rem | 48px
2.375rem | 38px
2.375rem | 38px
2rem | 32px
For access to additional assets and guidelines, please reach out to the University Marketing & Communications Brand Marketing team.
