Our expression
Visual Identity
The URochester visual identity ensures we look distinctive and consistent across every channel. Explore the elements that shape how we show up for our audiences across the world.
Logos
Access the University’s official logos in approved formats, along with guidance for correct use.
Secondary Marks and Icons
View the University Seal, Rocky and Spirit R, plus icons that complement the University’s identity system.
Color System
Use URochester Navy, Dandelion Yellow, and supporting colors with values and accessibility guidelines.
Typography
Explore our approved typefaces and learn how to apply them across digital and print materials.
Photography
See examples and standards for photography that reflect the people, energy, and character of URochester.
Graphic Elements
Incorporate patterns, illustration, and data visualization styles that strengthen the brand’s visual language.
Contact Us
For access to additional assets and guidelines, please reach out to the University Marketing & Communications Brand Marketing team.